Gainesville Among Brainiest Cities in America

2, July 2013

In a recent study, highlighted by "innovation Daily", Gainesville was ranked as one of "America's Brainiest Cities". Gainesville is in the ranks of similar areas like Austin, Texas and San Francisco, California.

The study indexed scores from cognitive development site, Luminosity, covering the five key cognitive areas: memory, processing speed, flexibility, attention, and problem solving. Gainesville was the only area in Florida to score in the 101.5+ region (See the dark blue spot in the map below). IP addresses were used to identify location to aggregate the scores to the proper city.

Below is Richard Florida's article from "innovation Daily":

In the knowledge age, "smart" cities and metros have a considerable economic advantage. Economists like Harvard's Edward Glaeser have shown how urban and regional economic growth turn on education levels or so-called "human capital" (measured by the share of adults who hold college degrees). Others show the connections between knowledge and creative jobs, innovation, and economic growth. Still others focus on the role of specific skills — knowledge, social, and physical — in economic and urban development (a subject I covered back in October 2011 for The Atlantic.)

But what about more direct measures of "brain performance"?

Last year, I mapped America's "brainiest" metros, using new measures and rankings developed by Lumos Labs via their online brain-performance program, Lumosity. Since Lumosity allows you to track your performance, you can actually see if you're improving or backsliding.

This year's analysis is significantly expanded, based on data from 2.4 million users. The rankings cover five key cognitive areas: memory, processing speed, flexibility, attention, and problem solving. (See their cool interactive map here.) The data was normalized into a basic brain performance index controlling for age and gender. Location data comes from the players' IP addresses, and scores were aggregated to the city and metro level.

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